Larry Achike

Project Director - Global Business

Former Great Britain Athletics Team Captain Larry Achike stands out amongst his peers. Highly respected for for his accomplishments at Olympic, World, European and Commonwealth Championships, Larry’s longevity and ability to maintain world class performances for over 20 years.

During his international athletics career, his relentless pursuit for excellence saw him completing a degree in Biomedical Science with Honours.
Whilst many people would attribute his success to a highly competitive, “in the zone” approach, Larry attributes it to 4 key principles that apply equally to success in Sport Business and Life; planning, dedication, passion and consistency.

Entrepreneurial by nature and able to see the ‘bigger picture’, he has utilized skills from an extensive background in sports management. As the sole Director of a UK based company Sporting Excellence Life Fitness limited (SELF Ltd) he developed his skills in Sales, Marketing, Business Development and Innovation.